 APPLICATION
- Create Curiosity
- Thank Visitors
- Mood Setting
YOUR ADVANTAGE
- Increase location traffic
- Further establish theme of show
- Long term exposure of marketing message (enhance/lengthen retention
time)
Trade Shows are well known for being a place to pick up
a few freebies. The problem for the companies giving those
freebies is simple--do people remember the company who gave
them the gift? And are these items useful?
Well, according to the Promotional Products Association
International (PPAI), the answer is yes. But the problem not
addressed and the question you should be asking is this --
"If my company is giving away the most popular thing
to give (regardless of what it is), how does that differentiate
me from all the other companies doing the exact same thing?"
The answer? It doesn't.
The other concern? What's the Retentive Life Span of the
gift? If you give away one of fifteen bags a person picks
up during a trade show, how do you know if they'll actually
use yours. More importantly, what happens AFTER the show is
over?!?
The answer is the same for every "trinket" normally
given out at trade shows -- once the show is over, the chance
that your bag, stress ball, frisbee, lanyard, or piece of
chocolate will ever been used again is low.
TimbreWorx Music customized
CDs solve this problem.
Customized music CDs have proven themselves as an effective
Trade Show sales and marketing tool for years. Excellent for
"Thank You" gifts for booth visitors, curiosity
creators for those responsible for driving traffic to the
booth, and as a pre-show sales tool, TimbreWorx
Music CDs will measurably improve your trade show performance.
Equally as important, your brand will remain with your booth
visitor long after the Trade Show is over.
People don't throw away CDs. And 87% of people who receive
a CD as a gift listen that very same CD. Which means 87%
of the people who receive your customized CD will be reminded
AFTER THE SHOW that your company gave them something actually
useful!
With the challenge associated with post trade show brand
awareness becoming more and more difficult (companies giving
away the same "trinkets and trash" as everybody
else have effectively conceded that they are just like
everybody else), your customized music CD will deliver
long term brand exposure that is unmatched.
[ Check
out our Relaxation CDs ]
Telling your prospects that it's okay to. . .
"Relax, their search for a great company is over",
is a very effective marketing message. |
