Preston
Wynne Extends Spa Experience Using TimbreWorx Music CDs
Branded Music CDs Let Award-Winning
Company Improve Customer's Post Visit Relaxation
SARATOGA, Calif. / LOS GATOS, Calif., MARCH 15, 2005 -- Continuing
the tradition of constantly enhancing their customer's experience
at the company's two locations, Preston Wynne Spas will begin
offering their clients customized/branded relaxation CDs manufactured
by TimbreWorx Music, Inc.
“One of the principal ways we can extend the relaxation
our guests feel when they visit the spa is through home
care,” says Peggy Wynne Borgman, president of Preston
Wynne Spas, “but most people associate home care with
spa products, such as aromatherapy. Actually, many wellness
traditions consider sound therapy one of the most profound
healing modalities. Most of our guests now include music
in their home spa routine. Music is a way to immediately
change the emotional state of the listener. With these wonderful
relaxation CDs, our customers can instantly return to the
feeling of calm and serenity they experienced by listening
to the same music played during their most recent visit.
It’s good for them, and it’s also good for us.”
Produced for Preston Wynne by TimbreWorx Music, the company's
relaxation CDs include the Preston Wynne logo and other customized
content, enhancing the company's brand awareness among its
customers.
“All businesses are faced with two difficult realities,”
says Scott Whitney, president of TimbreWorx Music, “How
do they extend their brand awareness beyond any company-to-customer
contact, and how do they improve the Retentive Life Span
of their sales and marketing efforts. And while most companies
continue using the same sales and marketing techniques often
found in their field, doing so creates functional equivalency,
which leads to brand invisibility. Companies like Starbucks,
Restorations, William Sonoma and now Preston Wynne are using
branded music CDs because they solve these two issues along
with those associated with brand awareness, store ambiance,
sales and marketing effectiveness, referral/repeat business,
and gift certificate redemption rates.”
Preston Wynne will also offer their branded relaxation CDs
in conjunction with their gift certificates, improving the
overall first-impression of the gift. Adds Wynne, “By
combining our CDs and gift certificates, the buyer has a more
substantial looking package to give, and the recipient is
beautifully reminded of their upcoming Preston Wynne experience
before visiting our spas.”
Preston Wynne will be offering the following CDs from the
TimbreWorx Music catalog:
About Preston Wynne
Preston Wynne Spas have been the Silicon Valley's premier
destination for relaxation and renewal for over 21 years,
garnering more national and regional awards than any other
Bay Area facility. Located in Saratoga and Los Gatos, California,
the spas offer a tantalizing menu of superb skin, body, and
nail care services, as well as a signature warm welcome and
gracious hospitality. Visit the spa at www.prestonwynne.com.
About TimbreWorx Music, Inc.
TimbreWorx Music, Inc. delivers customized music CDs performed
by the best undiscovered artists in the country. Founded on
the belief that sharing new talent with their customers is
beneficial to the sales and marketing efforts of forward-thinking
companies, and great musician deserve to be well compensated
for their talent, the TimbreWorx Music philosophy says it
all: “Great music lasts forever. Let your name do
the same.”
For Additional Information, Please Contact:
TimbreWorx Music, Inc.
http://www.TimbreWorx.com
| pr@timbreworx.com
702.395.5268
|
