1. THE PROBLEM

A. The RETENTIVE LIFE SPAN of existing sales and marketing campaigns are normally measured in seconds, minutes or hours.

B. Brand Awareness beyond live customer-to-company contact is increasingly difficult to maintain.

2. NOT EFFECTIVE

Continuing to use the same sales and marketing techniques as everybody else in your field makes you look like everybody else. . .which leads to the perceived functional equivalency of your company, which equates to:

BRAND INVISIBILITY

3. YOUR SOLUTION

Companies like Starbucks, Bank of America, Marriott, HP, Veritas, Preston Wynne Spas, and Mercedes Benz use branded music CDs twelve months a year. Here's why:

• Increased brand awareness, decreased competitive "likeness"
  
  
• Improve retention of sales campaigns, less money spent on techniques that offer no long-term exposure
  
  
• Improved repeat/referral business, decreased competitive wins
  
  
• 87% listener rate*, enhances customer's life
  
  
• Ubiquitous customer access: Actively appreciated in home, car and work
  
  
• Unmatched Length of Exposure, Breadth of Opportunity