• Gift Certificate Enhancement
• Customer Appreciation
• Impulse Buy

• Same Marketing Advantage as Largest Retailers in Business
• Increase Sales
• Extensive Brand Awareness

You've seen retailers like Restoration Hardware, Crate and Barrel, William Sonoma and Starbuck Coffee use customized CDs as a means of brand enhancement and income generation. Now, retailers of any size and catagory can have the same type of product offering without having to order thousands of CDs.

Use as either a gift-with-purchase or impulse buy option, your TimbreWorx Music CDs will have your company logo right in front of the customer long after they've left your store.

Additionally, TimbreWorx Music CDs that are bundled with gift certificate's solve a major concern for many retailers--redemption rate.

Retailers report that, on average, 23% of gift certificates are redeemed a month after they've been sold. But after that first month, the redemption rate plummets to an average additional 4.33% per month. The means that 13 months after you sold a gift certificate, 25% are still outstanding -- for most businesses that is 25% of revenue that cannot be recognized. With your brand constantly in front of the recipient, it acts as a constant reminder to take advantage of the gift certificate and visit your shop.

[ SALES TIP #01] To measurably increase the probability of a CD sale, play the music** in the background of your store and have a copy on display near the register. When asked what the music is, hand them a CD!

[ SALES TIP #02] Gift certificates lack physical weight. Handing somebody an envelope often feels a bit anticlimactic. Solve this problem for your customers by turning your CDs into a gift certificate with substance! Now, your customers have something they can wrap. Or something that looks like one thing (a CD) but is actually TWO things (a CD and a gift certificate). BONUS: Your brand will now remain with the giftee before, during, and after their visit!

The End Result?

• Increased high-margin revenue, decreased retail "sameness" as other retailers in your space
• Increased brand awareness, decreased competitive comparisons
• Improved retention of sales and marketing efforts, less money spent on techniques that offer no long-term exposure
• Improve repeat business by decreasing competitive percentage of "face time"
• Enhanced store ambiance and reduce risk of "quick exit"
• Gift certificate enhancement: reduces "last minute" feeling of gift certificates, improves/shortens redemption time (via higher visibility)
• Elliminate performance rights fees (A.S.C.A.P., B.M.I., S.E.S.A.C.), increase operational profits

**What Happens If You Play Copyrighted Music Without Permission? If you choose to use someone's musical property without permission, the law provides that a court can assess damages of up to $20,000 for each work infringed, require you to pay the copyright owners attorney’s fees and court costs, and enter an injunction against you. TimbreWorx Music provides the permission required to play our CDs without paying a performance licensing fee. Our Licensing Agreement is available to all our retail customers.